Aarushi Singh
Consumer Planning @ Diageo | Ex Colgate l Ex Unilever | Ex Kantar | Ex Nielsen
- Role
- Senior Manager - Consumer Planning at DIAGEO India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aarushi Singh
I’m an insight-led marketing strategist with 10+ years of experience shaping brand, innovation, and commercial growth for some of the world’s leading FMCG companies.Over the years, I’ve partnered with global and regional leadership teams to decode consumers, shoppers, and markets; translating complex data into sharp, actionable strategies that have driven innovation, communication, and portfolio expansion. My expertise spans the full spectrum of consumer insights, from brand health tracking and equity deep dives to marketing mix modelling and innovation testing.What energizes me most is bringing the voice of the consumer into the room, ensuring that brand decisions are rooted in empathy, evidence, and foresight. I’ve led high-impact global programs, standardized research methodologies, and mentored the next generation of insight professionals to build future-ready capability.
Experience
Senior Manager - Consumer Planning
Nov 2025 — Present
Education
Mumbai University Mumbai
Bachelor of Engineering (B.E.), Information Technology
2007 — 2012
R. D. National College
Higher Secondary School, Science
2005 — 2007
Welingkar Institute of Management
Post Graduate Diploma In Management, Marketing
2014 — 2016
Skills
- Marketing
- Microsoft Excel
- Information Technology
- Business Development
- Marketing Communications
- Market Research
- Management
- Social Media
- Marketing Strategy
- Leadership
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