Aarushi Padhi

About Aarushi Padhi

Seasoned professional specialising in marketing, project management, & content creation. Robust background that includes handling marketing comms via multiple channels, successfully generating significant revenue & user engagement. Proven track record of collaborating with high-profile partners, such as The Walt Disney Company & Scripps National Spelling Bee. Delivered high-quality projects ahead of schedule. Strong communication skills & academic excellence, with a knack for dabbling in various areas such as voiceovers, QA/QC checks, translations, & AI tools.My expertise lies in writing and editing, but I\'ve kept my options open. Creative content writing, proofreading, copyediting, the publishing industry, and English literature are amongst some of the things that intrigue me and which I\'m good at.I also have some experience as a voiceover artist and am greatly curious to explore the arena more.In 2023, I changed my domain to marketing after 3 years of experience as a content designer. Currently, I\'m anchoring Email, WhatsApp, and Push Comms end-to-end. I\'m adept at CleverTap, Mailmodo, Asana, Iterable, Voucherify, Saasquatch, and Tango.I\'m open to freelance in all things content and voiceover.

Experience

1. Assistant Manager - Retention & Engagement

   foundit

   Jul 2024 — Present · Bengaluru, IN

   Planned and executed 2K+ campaigns till date to ~84Mn users via Email, PN, and WhatsApp channels- Expertise in CRM channels like CleverTap, MailModo, ValueFirst, and Infinito- Retained ~8Mn active users at a QoQ growth of 44%- Reactivated 17Mn+ dormant users at an MoM growth of 11%- Consistent A/B testing for constant improvement- Worked extensively with HTMLisation- Coordinated with Copy and Design team to optimise messaging, and with Product team for betterment of product features- Featured in multiple social media videos to boost brand awarenessAdditional responsibilities- Execute best-in-class campaigns: Implement and manage campaigns across various communication channels. Develop compelling content and creative strategies to effectively engage and retain customers- Track and analyse marketing data: Monitor and analyse key marketing metrics, user feedback, campaign results, conversion rates, and website traffic. Utilize data-driven insights to optimise campaigns and enhance customer experiences- Optimise user funnels: Work with Product and UX to boost conversions by refining journeys and removing friction for a seamless platform experience- Propose new initiatives: Drive activation and conversion through innovative initiatives while leveraging industry trends and best practices to boost growth and retention- Analyse user data: Collect and analyse data related to user acquisition, attrition, and churn rates. Identify trends, patterns, and insights to inform decision-making and develop strategies for improved retention and growth- Routine reporting: Generate routine reports on all aspects of membership retention and growth. Provide actionable recommendations based on data analysis to optimize seeker engagement and retention strategies- Maintain user database: Ensure accuracy and integrity of the user database through routine maintenance updates. Work closely with relevant teams to ensure data quality and consistency.

Education

• Deepika English Medium School, Rourkela, Odisha

  12th grade, English, Physics, Chemistry, Math, Biology

  2013 — 2015

• S. G. Women's College, Rourkela, Odisha

  Bachelor of Arts - BA, English (Hons)

  2015 — 2018

• Christ University, Bangalore

  Master of Arts - MA, English with Cultural Studies

  2018 — 2020

• M. G. M. English School, Rourkela, Odisha

  10th grade, English, Hindi, Math, Computer application, History-Civics, Geography, Biology, Physics, Chemistry

  2003 — 2013