Aarti Sonpal
Brand Designer at PhonePe
- Role
- Brand Designer at PhonePe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aarti Sonpal
Throughout my career, I\'ve developed the skill of turning complex brand strategies into…
Experience
Brand Designer
Oct 2024 — Present · Bengaluru, IN
Share.market Rebranding Project: Collaborated with lead designers on large-scale rebranding initiative for PhonePe\'s stock investment platform. Developed comprehensive brand identity including brand patterns, social media templates, presentation decks, and brand guidelines while coordinating closely with the share.market design team to ensure seamless implementation- PhonePe Corporate Rebranding: Played a pivotal role in the company-wide rebranding project, working in a lean team of three. Contributed to layout design, merchandise concepts, and established foundational design rules for beam elements and typography systems. Created the complete project presentation and documentation for stakeholder approval- Pincode Christmas Campaign: Designed packaging for the Christmas Delight Box initiative, which generated significant business impact with substantial increases in new consumer orders post-launch. The campaign demonstrated the effectiveness of festive promotional packaging in driving customer acquisition and brand loyalty- PhonePe Payment Gateway Design Leadership: Currently leading design initiatives for PhonePe\'s Payment Gateway division, managing both business-as-usual requirements and high-impact campaign briefs. Collaborate directly with stakeholders, oversee project timelines and delivery schedules, while simultaneously developing a new comprehensive visual system for the platform.
Education
Anant National University
Bachelor's in design
2019 — 2023
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