Aarti H.

Digital Marketing and Web Development Specialist @EXL

Toronto, ON, CA

Engineered Remarkable Digital Transformation: Skillfully developed an intuitive website,captivating landing pages, and a personalized BMI-Calorie Calculator. The result, A commendable25% surge in user engagement, coupled with a substantial 33% boost in customer transactions.These enhancements seamlessly ushered in organic traffic, ripe for conversion into valuableleads.• Revolutionized User Experiences for Revenue Surge: Orchestrated flawlessly seamless userexperiences that led to a remarkable 45% surge in company sales revenue. This accomplishmentstands as a testament to my meticulous attention to detail and unwavering dedication to user-centric design principles.• Optimized Content Creation for Efficiency: Propelled operational efficiency by streamliningcontent creation workflows through the introduction of tailor-made fields for writers. Thisstrategic move not only enhanced content coherence but also significantly reduced timeexpenditures, expediting the publication of compelling content.• Innovative Lead Conversion Strategy: Pioneered the creation of a bespoke pop-up feature,strategically replacing third-party plugins. By leveraging precision design and targetedmessaging, this initiative achieved a twofold goal: streamlined user interactions and elevated leadconversion rates.• Architected Data-Driven Lead Generation: Devised custom forms fortified with meticulousvalidations, resulting in enhanced lead generation efficiency. Seamlessly integrated with abespoke LSQ API ZAPS solution, this strategic maneuver yielded a remarkable annual cost-savingof $1596, previously allocated to third-party services.