Aarti Kandpal

Assistant Marketing Manager @Parag Milk Foods

Mumbai, IN

Leading Social Media, Influencer Marketing, as well as all internal digital comms, SPOC for Social media agency, Influencer marketing agencies, creative agency as well as social media marketing (promotions)\\\\nMy major responsibilities:\\\\n- Leading all digital campaigns from strategizing, overlooking execution to reporting and analyzing.\\\\n- Creating social media playbook, social voice, social media roadmap, Platform specific content buckets, calendars and online events.\\\\n- Overlooking operations, inter team co ordination, representing social team and leading all converstaions regaridng social media, reviewing reports and content.\\\\n- Performing in-depth competitor analysis, setting self as well as team OKR\'s and KRA\'s.\\\\n- Quarterly deep KPI analysis, Social Media optimization, Bi-monthly reviewing agency\'s performance, creating IP\'s and analyzing them.\\\\n- Overlooking creatives, creating and executing campaigns, marketing ideas both online and offline.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

IBS Mumbai

Master of Business Administration - MBA, Marketing

Digital Vidya

Digital Communication and Media/Multimedia

G. N. Khalsa College, Matunga, Mumbai

Bachelor's in Accounting and Finance