Arthy Murugan

About Arthy Murugan

I’m Arthy Murugan, a growth-focused digital marketing leader with 9+ years of experience building and scaling paid acquisition for B2B and service-led brands.I began my career in client servicing and marketing research, which gave me a strong understanding of how marketing ties directly to business outcomes. That foundation naturally led me into performance marketing, where strategy, data, and execution intersect.Over the last 5+ years at FULL Creative, I’ve grown from Marketing Analyst to Digital Marketing Manager, now leading paid growth for brands and managing a high-performing performance marketing team. I own end-to-end paid acquisition across Google, Meta, LinkedIn, TikTok, Reddit, and Bing from planning and experimentation to optimization and performance reviews.I work closely with sales and CAMs teams to evaluate funnel performance, improve lead quality, and align paid media efforts with revenue goals. My focus is on building scalable acquisition frameworks that drive efficiency, strong conversion, and long-term growth.Alongside performance, I’m deeply invested in people leadership mentoring and upskilling teams across channels, analytics, and experimentation to build sustainable growth engines. Happy to connect on performance marketing, paid growth, funnel optimization, or scaling teams - reach me at a••••••••@gmail.com

Experience

1. Digital Marketing Manager

   AnywhereWorks

   Apr 2025 — Present · Chennai, IN

Education

• S I W S College of Commerce and Economics

  Bachelor of Management Studies, Marketing

  2010 — 2013

Skills

• Screening
• Business Development
• Market Analysis
• Market Research
• Employee Relations
• Competitive Intelligence
• Business Analysis
• Online Research
• Quality Assurance
• Data Mining
• Marketing Research
• Competitive Analysis
• Market Intelligence
• Customer Insight
• Analytics
• Crm
• Recruiting
• Team Management
• Customer Management
• Data Analysis
• Segmentation