Aarthi Shivakumar
Senior Director, Brand & Creative Strategy @Lendingclub
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WORK HISTORY
Senior Director, Brand & Creative Strategy @Lendingclub
San Francisco, CA, US
Developed and built the creative strategy function and team at LendingClub- Established a disciplined and collaborative approach to scale creative testing and learning across online and offline channels across multiple lines of business- Drove increased issuance and deposits through an optimized, high performing multi-channel creative approach- Led the brand refresh to create a more distinct and modern voice and identity for LendingClub, while bringing alignment across businesses and channels.
EDUCATION
Bangalore University
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
University of California, Berkeley
Professional Certificate, Marketing
SKILLS
ABOUT AARTHI SHIVAKUMAR
Results oriented marketing leader with a proven track record of penetrating markets and leading go-to-market initiatives through effective marketing strategies and the right mix of creativity and analytics.Specialties: Marketing Strategy, Integrated Marketing, Brand Management, Content Strategy, Customer Experience, Innovation, Direct Marketing, Competitive Analysis, New Product Development, Product Launch, Relationship Management, Market Research, Vendor Management, Team Management, Campaign Management, Project Management, Process Improvement, Capacity Planning and Prioritization, Marketing Automation, Marketing Transformation, Agile Methodology
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