Aarthi Muthu

About Aarthi Muthu

I am a Digital Analyst with hands-on experience in performance marketing, specializing in lead generation and campaign optimization. I have worked on SEO, SEM, SMM, and paid media campaigns, focusing on improving ROI and driving measurable business results. I have experience managing campaign planning, coordinating with design and content teams, and ensuring timely execution of marketing deliverables. I actively analyze campaign performance, optimize budgets, and implement strategies to improve conversion rates. I am passionate about data-driven marketing, continuous learning, and improving campaign efficiency. Currently, I am looking to grow into roles with greater responsibility in performance marketing and digital strategy.

Experience

1. Digital Marketing Analyst

   ESAB

   Sep 2023 — Present · Chennai, IN

   Managed performance marketing campaigns with a monthly budget of focusing on B2B lead generation in a niche industry. Generated 2,179 qualified leads through optimized campaigns across platforms like Google Ads and LinkedIn Ads.Collaborated with product managers to ensure accurate audience targeting and alignment with product positioning and business goals. Planned and executed digital campaigns, including keyword research, audience targeting, and ad optimization to improve lead quality and conversion rates.Worked closely with design and content teams to ensure timely delivery of creatives and campaign assets. Continuously monitored campaign performance, optimized budgets, and improved key metrics such as CTR, CPC, and conversions.

Education

• SRM IST Chennai

  Master of Business Administration - MBA, Finance and marketing

  2017 — 2019

• Thiruvallur university

  Bsc, Mathematics

  2014 — 2017

• Digital Academy 360

  Digital marketing