Aarshi Ray
Senior Editor | Content Manager | Writer | SEO & Brand Storytelling
- Role
- Writer at PolicyAdvisor
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aarshi Ray
I’m a content strategist, writer, and editor with 7+ years of experience creating and…
Experience
Writer
Apr 2024 — Present
Developed high-engagement content to help position PolicyAdvisor’s content to resonate with younger, digital-native audiences, and spark organic reach.Produced a diverse content portfolio including in-depth guides, newsletters, articles, video scripts, author profiles, and mock-ups, balancing editorial authority with engaging storytelling.Established and optimized WordPress publishing workflows, integrating SEO best practices into the content lifecycle.Conducted smart, data-driven SEO research (keywords, competitor mapping, trend analysis) that enabled content to rank even in competitive niches, including AI tool searches and emerging digital queries.Onboarded and mentored new team members, sharing editorial processes, brand voice training, and workflow best practices.Partnered with cross-functional teams (SEO, design, product) to align editorial initiatives with lead generation, customer education, and brand-building objectives.
Education
Amity Law School
Bachelor of Laws - B.A.,LL.B (H)
2018 — 2023
Delhi Public School, Bangalore- North
AISSCE
2016 — 2018
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