Aaron Willard

Senior Product Manager - Licensing & Customization @ HP | HP Gaming Solutions

Role: Senior Product Manager - Licensing & Customization at HP
Location: Orange, CA, US
LinkedIn followers: 500 followers

About Aaron Willard

Seasoned Product Manager who loves to create products in the video game and tech industry! Experienced in creating and taking ideas all the way to store shelves. Accomplished in Product and Financial Strategy, focusing on creating entire product roadmaps and ecosystems.

Experience

Senior Product Manager - Licensing & Customization
HP
Mar 2025 — Present · Fountain Valley, CA, US
Define the product vision, strategy, and roadmap of licensed and personalized products, including HyperX3D.Oversee product lifecycle from concept to post-launch analysis.Successfully executed 8 licensed campaigns consisting of 25+ consumer products. Evaluate and rank licenses based on brand recognition, monetization potential, audience overlap, and engagement metrics.Liaison between licensing partners and internal teams for IP approvals, ensuring brand consistency.Develop and present compelling product concepts to cross-functional teams, driving alignment on go-to market plans. Analyze market conditions to identify new business opportunities and emerging trends.Investigate and expand software and Ai solutions (Omen Ai, games as a service, content marketplaces, etc.)Collaborate with cross-functional teams to create processes and define positioning/messaging of product campaigns, driving successful product adoption.Current board member of the \"Accessibility\" team working towards accessibility product innovation and awareness.

Education

California State University, Fullerton
Bachelor of Arts (BA), Psychology
2013

Skills

Retail Sales
Sales
Management
Customer Service
Wireless
Big Box
Store Operations
Mobile Devices
Merchandising
Planograms
Retail
Cashiering
Research
Microsoft Office
Interviews
Time Management
Customer Satisfaction
Customer Experience
Microsoft Excel
Leadership
Photoshop
Powerpoint
Video Games
Marketing
Microsoft Word
Social Media
Facebook
Public Speaking
Game Design
Team Building
Marketing Strategy
Social Networking
Training
Inventory Management
Teamwork
Competitive Analysis
Social Media Marketing
Game Development
Team Leadership
Advertising

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