Aj Jones
Global Brand Management & Category - CPG, Customer & Retail expansion, Consumer Products, Beauty, Skincare, Beverage, Health & Wellness (Ex - Johnson & Johnson, Kellogg’s, Newell Brands)
- Role
- Global Portfolio Marketing Lead (Health & Wellness Skincare) at Herbalife
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aj Jones
Global brand & category leader, passionate about developing people, building marketing strategies, expanding retail, and growing businesses through consumer & customer insights across digital, FDM retail, wholesale, and direct-to-consumer channels. Enthusiastic about driving continuous improvement and innovation with sustainable mindset. Proven track record demonstrating strong servant leadership, collaboration, retail expansion, and successfully delivering projects to market.Most successful in an innovative and creative culture where hard work, collaboration, creative thought, open communiation, and a strategic vision are mandatories.Specialties: Brand Building & Development FDM Retail Growth Strategy Digital & Social Media Innovation & New Product Development Lifestyle Marketing Project Management Creative Direction Relationship Building Copy Writing & Content Strategy Business Analysis Promotional Planning Specialty coffee & tea Food Marketing Skincare Beverage Functional food and nutrition Lifetime Value
Experience
Global Portfolio Marketing Lead (Health & Wellness Skincare)
Jan 2019 — Present · Los Angeles, CA, US
Strategically develop and lead all product portfolio marketing strategy, product design, development, and product life cycle management for the Health & Wellness portfolio including Aloe, Tea, Coffee, Functional Beverage, and Skincare lines.
Education
Rutgers Business School
Digital Marketing Strategy and Communcations
Butler University - Lacy School of Business
Marketing & Finance
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