Aaron Weiss
Marketing Manager @ Best Buy | MBA
- Role
- Marketing Manager at Best Buy
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Aaron Weiss
As a Marketing Manager at Best Buy, I lead the development and execution of go-to-market plans for financial products, showcasing my expertise in strategic planning and creative problem solving. With ten years of experience in marketing and retail, I have successfully supported brand efforts, service marketing, product marketing, product launches, and more. I am proficient in product positioning and naming, effectively communicating key messages and differentiating products in competitive markets. I also excel in fostering and managing relationships with internal and external partners, ensuring seamless collaboration and mutual growth. Additionally, I have demonstrated expertise in event management, organizing and executing successful marketing events to enhance brand visibility and drive customer engagement. I am passionate about tackling big challenges and winning as a team, while also promoting environmental and social justice causes through my volunteer work.
Experience
Marketing Manager
Jan 2024 — Present · Richfield, MN, US
Lead the strategic planning and execution of annual marketing plans for financial services, which includes both credit and lease to own products. I partner with the best in the business from our banking partner, to our LTO provider, and the incredible creative and media agencies that bring our campaigns to life. To ensure successful campaigns, I work closely with data analytics, finance, and operations to ensure we are establishing and then meeting or exceeding campaign KPIs. Innovation through testing and learning has been key in this role as the market is heavily saturated requiring new and exciting offers and messaging to break through the noise.
Education
Minnesota State University, Mankato
Bachelor of Science, International Business and Marketing
2010 — 2014
University of St. Thomas - Opus College of Business
Master of Business Administration - MBA, Business Administration and Management
NEOMA Business School
Bachelor's Degree, International Business
2013 — 2013
University of St. Thomas - Opus College of Business
Graduate Certificate , Integrated Marketing Communications
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