Aaron L. Wadell
Vice President, E-business @Seneca Foods Corporation
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WORK HISTORY
Vice President, E-business @Seneca Foods Corporation
Portland, OR, US
Responsible for development and execution of eBusiness strategies and plans including business development and account management efforts with Amazon, its subsidiary Whole Foods Markets and other e-commerce accounts. Guide digital presence in the marketplace including websites, digital and social media. Support innovation initiative market and trend analysis and investment recommendations for new products.
EDUCATION
Cornell Johnson Graduate School of Management
Master of Business Administration - MBA
Cornell Johnson Graduate School of Management
MBA, General Management
Cornell University
B.S., Electrical Engineering
The Wharton School
na, Executive training coursework in leadership
SKILLS
ABOUT AARON L. WADELL
Over 25 years of success guiding both public and private companies in driving growth through data-driven, customer-centric strategies, insights and highly creative yet strategically aligned programming including: branding, positioning, segmentation, product innovation, pricing, go-to-market strategies and highly creative and impactful executions. Expert at deploying both traditional vehicles (advertising, retail/wholesale and customer/consumer promotions, and public relations) and newer digital, mobile and social media vehicles. Known for turning around troubled brand franchises, leading cross-functional teams to develop and execute comprehensive, time sensitive initiatives against hard deadlines delivering break-out growth. Career Overview:• 16 years of classic consumer brand marketing and general management with Fortune 200+ Procter & Gamble and Campbell Soup managing iconic brands Crisco®, Campbell’s®, Home Cookin’®, Prego® and Pace®. • 15 years of B2B and B2B2C technology experience with VWR, Katalyst, GPEC, Motyx, and GSR including: o 10 years in technology development (energy, organic semiconductors) at GPEC, and; o 6 years in software (internet, mobile, Big Data) at Katalyst, Motyx and GSR.Specialties: • Vision, strategy and execution plan development • Brand and business turnarounds• Customer insight & data-driven decision making• High-performance team leadership & development • Product innovation and commercialization• Concept and positioning optimization• Brand and product management • Agency management and development• Strategic marketing and segmentation• Strategic digital, social and mobile marketing• Strategic and operational planning• SEO, SEM, digital, social, mobile marketingCPG, consumer products, B2B –industrial marketing, team leadership, strategic marketing, positioning, marketing management, IP, mobile, field marketing, Agile software development.
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