Aaron Vardon
Associate Director of Strategy @Intercept
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WORK HISTORY
Associate Director of Strategy @Intercept
Toronto, ON, CA
As part of intercept’s Strategy team we work closely with technology brands to turn complexity into clarity and momentum. We uncover the insights, buyer motivations, and competitive dynamics that shape a stronger narrative—then translate that into campaign architectures, message frameworks, and go-to-market programs that drive measurable commercial outcomes. Our team ensures every idea has a clear purpose, every asset has a defined role in the customer journey, and every recommendation aligns tightly to the client’s growth objectives.
EDUCATION
Georgian College
Advertising
Institute of Communication Agencies
CAAP, Communications and Advertising
WPP Academy & Phuel Training
Professional Certification
SKILLS
ABOUT AARON VARDON
Innovative strategic marketing and account executive with 20+ years’ experience, specializing in bespoke solutions to business challenges across a range of brands. Extensive experience in market analysis to drive holistic customer engagement from consideration to loyalty. Regardless of size, be it a small start-up or fortune 500 company, the fundamentals remain the same; understand your business, understand your customers and connect them properly. I build these connections.Areas of expertise include: • Strategic Business Planning & Marketing• Customer Decision Path & Segmentation• User Experience Design Thinking• Market Insights & Marketing Solutions• Business Analysis & Growth Hacking
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