Aaron Tucker

WORK HISTORY

EDUCATION

SKILLS

ABOUT AARON TUCKER

I\'ve been working in Marketing Management with Walmart leading innovative, forward thinking campaigns over the past 7 years. This experience has spanned across all seasons of the retail year, virtually every area of a Fortune One company and all marketing communication channels. This includes creating unique television and digital/social content programs and partnerships that have benefited all involved- from the brand, the producers, the networks/digital platforms and the viewers.I have Executive Producer and Brand Producer credits for a number movies and television series that I\'ve been fortunate enough to be a part of and help lead. This includes Running Wild with Bear Grylls on NBC. By developing a strategic business approach with brand positioning and messaging with new and traditional media content delivery methods we garnered an impressive 14-to-1 ROI with that property alone. In partnership with NBC I helped in the re-launch of the live holiday specials with The Sound of Music Live, which had an impressive viewership and contributed to a big year over year holiday sales lift. That led into the following year’s success with Peter Pan Live. The list goes on, including digital social strategic activations and influencer strategy and activations that captured the audience that was shifting to other mediums of consumption other than traditional TV. We developed significant payoffs with digital adjacencies.I’m now partnering with brands, media companies and digital platforms in helping lead the way in finding solutions in the continued wild west of marketing and media we all find ourselves in. Specialties: Marketing, Integrated Marketing, Digital Marketing, Content Strategy, Content Delivery, Branded Content, TV partnerships, Social Marketing, Influencer Strategy and Marketing, Strategic Planning and Business Development