Aaron Singh
Senior Content Strategist @Northwestern Mutual
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WORK HISTORY
Senior Content Strategist @Northwestern Mutual
Leverage data and research to create user-centered experiences• Build frameworks for content strategy partnership on design teams• Define working models to help scale content across products• Develop and evolve style guide (voice, tone, style)
EDUCATION
UX Apprenticeship
UX Research and Design
University of South Florida
Master of Fine Arts (M.F.A.)
University of South Florida
Bachelor of Arts (B.A.)
SKILLS
ABOUT AARON SINGH
At a glance: I make sure that audiences find what they need when they need it. I make sure that sophisticated, complex products are easy to understand to the people who need to use them. I minimize risk by providing realistic plans and solutions that consider the context of past, present, and future.My work usually involves collaborating with research partners or conducting my own tests; building or streamlining information architecture; and by creating sustainable systems that allow me to plan for the future while fixing today\'s problems. I speak the same language as engineers, PMs, and designers, Preferably, I do all of that with people who will let me make jokes and be corny.I have experience with financial services, academic institutions, and product design teams. In the past I\'ve been a university professor, a writer, a comics artist, a video editor—and an unofficial tattoo designer for my family. I believe writing is designing, and I believe my background provides me with foundational skills that help product teams make great, delightful experiences.
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