Aaron Riley
Principal Technical Architect - Marketing Loyalty Us Retail, Cg, Mfg, Auto and Energy @Salesforce
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WORK HISTORY
Principal Technical Architect - Marketing Loyalty Us Retail, Cg, Mfg, Auto and Energy @Salesforce
Toronto, ON, CA
The Marketing Cloud Technical Architect is a customer-facing strategic position within the Marketing Cloud Solutions Engineering organization. With a blend of business, technical, and sales skills, the Marketing Technical Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. An architect that helps our customers achieve a true omnichannel customer experience by applying their deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions. Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.
EDUCATION
Queen's University
AppSc, Electrical Engineering
West Ferris Secondary School
OAC, ST-21 (STEM)
Trailhead by Salesforce
Triple Star Ranger
SKILLS
ABOUT AARON RILEY
20+ years in marketing, advertising and data technologies as a developer, services consultant, pre-sales engineer and now architect. Customer ambassador for Salesforce and partner products supporting brands CX and personalization efforts with consent. Enables customers to visualize, track, and manage customer experiences for increased customer value through loyalty with real-time data, the right message, delivered at the right moment.
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