Aaron Rapf

About Aaron Rapf

I’m a consumer-obsessed Sports Marketer and business leader who helps companies…

Experience

1. Head of Global Sports Marketing

   Vuori

   Jul 2024 — Present

   Drive Vuori’s global sports marketing vision—shaping brand perception, elevating cultural relevance, and unlocking long-term business growth through the power of sport.Oversee all facets of Vuori’s global sports marketing strategy, from building a world-class athlete portfolio and negotiating high-impact partnerships to leading Olympic planning and integrating sport into the broader brand ecosystem. Lead and mentor a global team focused on executional excellence, innovation, and strategic alignment with business priorities.Play a key leadership role in Vuori’s brand-building efforts, ensuring sports marketing amplifies Vuori’s presence across performance, lifestyle, and cultural spaces.Strategic priorities include- Lead Vuori’s global multi-year marketing roadmap, with key Olympic and event integrations- Architect athlete and institutional partnerships that drive brand heat and consumer engagement- Partner cross-functionally to deliver athlete-led product seeding, content, and innovation- Oversee budget strategy and ROI measurement across all global SM initiatives- Evolve Vuori\'s brand narrative in sport through premium event activations and hospitality

Education

• Willamette University - Atkinson Graduate School of Management

  Master of Business Administration - MBA

• Willamette University

  Bachelor of Arts - BA

Skills

• Negotiation
• Action Sports
• Sportswear
• Tennis
• Shoes
• Merchandising
• Management
• Sports
• Sporting Goods
• Inventory Management
• Sports Marketing
• Apparel
• Forecasting
• Contract Management
• Visual Merchandising
• Footwear
• Contract Negotiation
• Demand Planning
• Supply Chain
• Supply Chain Management