Aaron Peterka
Vice President - Employee and Field Communications at Northwestern Mutual
- Role
- Vice President - Employee and Field Communications at Northwestern Mutual
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Aaron Peterka
I continually seek opportunities to learn from talented and creative people, to lead and develop others, and to drive value for an organization through holistic communications. My experience and motivation is in creating communication teams, strategy, content and channel ecosystems in order to: • Connect clients, employees and the public to the purpose of the company• Empower and equip a distribution and sales channel to best meet client needs• Enable complex organizational change due to economic, regulatory or market forces • Cultivate an organization’s trust, credibility, and goodwill in the communities it does business
Experience
Vice President - Employee and Field Communications
Mar 2020 — Present · Milwaukee, WI, US
In this role, I have the pleasure to lead an incredibly talented team of communication professionals that innovate and push the boundaries of experience-led communications for a Fortune 100 company. Our team is accountable for improving the experience of Northwestern Mutual\'s workforce and our financial professional field force through design, management and execution of holistic strategic communications. To do this, we deliver audience-centric communication strategy, message platforms, and our multi-channel content ecosystem, which is driven by insights and preferences of our employees and field force.
Education
Marquette University
MBA
2007 — 2008
University of Wisconsin-Stevens Point
Professional and Technical Writing, Business/Corporate Communications
1996 — 2000
Skills
- Press Releases
- Speech Writing
- Corporate Communications
- Public Relations
- Internal Communications
- Media Relations
- Marketing Communications
- Social Media
- Management
- Leadership
- Marketing
- Communications Planning
- Newsletters
- Strategic Communications
- Social Media Marketing
- Crisis Communications
- Strategic Planning
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