Aaron Perler

Paid Media Manager - Growth Initiatives @MGM Resorts International

Los Angeles, CA, US
EMAILS
a••••••@mgmresorts.com
MOBILE NUMBERS
+13•••••••25

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WORK HISTORY

Jan 2022 — Present

Paid Media Manager - Growth Initiatives @MGM Resorts International

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Plan, implement and optimize pilots and report key learnings across social, video and search platforms designed to drive efficiencies for MGM Resorts, MGM Rewards and BetMGM across all digital platforms• Work with external platform teams and across internal stakeholders to ensure pre-campaign approval, in-flight delivery and optimization, and post-campaign wrap up reporting

EDUCATION

1998

William Allen White School of Journalism and Mass Communications

Bachelor of Science - BS, Advertising

N/A

University of Nevada-Las Vegas

Master of Arts - MA, Urban Leadership

SKILLS

TelevisionAdvertisingOnline AdvertisingComscoreOnline Marketing AnalysisOmnitureGoogle AnalyticsMedia PlanningSitecatalyst Report BuilderOnline ResearchSocial Media MarketingPowerpointMicrosoft ExcelMobile MediaWeb AnalyticsNew MediaNielsen @PlanSocial MediaMobile AnalyticsDigital MediaCable TelevisionAnalyticsPpcMobile ApplicationsPay Per Click (Ppc)Content StrategyMarketingEmail MarketingEntertainmentDigital StrategyDigital MarketingAdvertising Sales

ABOUT AARON PERLER

Digital media professional with fifteen years of experience working on the client…

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