Aaron Omalley
Digital Sales Coordinator at Boston Textile Co. | ECommerce, Brand Management, SEO, CRM, Analytics and Content Creation.
- Role
- Digital Sales Coordinator at Boston Textile Co
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aaron Omalley
I’m a Digital Marketing Specialist with a strong focus on content strategy, CRM, social…
Experience
Digital Sales Coordinator
Feb 2025 — Present · Boston, MA, US
I lead the optimization of Boston Textile’s e-commerce and digital marketing strategy, supporting revenue growth across B2B clients in the hospitality and healthcare sectors. My role combines digital sales operations, content creation, and performance marketing to elevate our digital presence and customer experience.Key Responsibilities & Achievements:Managed the Shopify storefront, optimizing product listings, enhancing SEO, and improving site UX to drive engagement and conversions.Created targeted email marketing campaigns that increased CRM-attributed revenue and boosted repeat purchase rate through lifecycle flows and A/B testing.Led social media strategy and content creation across LinkedIn, Instagram, Facebook and Pinterest, increasing overall engagement and referral traffic.Developed high-performing digital campaigns in collaboration with the sales team, showcasing our premium linen offerings and expanding client reach.Served as the primary contact for digital sales inquiries, providing tailored support that reinforced strong client relationships.Participated in product launches and promotional pushes by crafting compelling product descriptions, visual assets, and campaign content.Monitored performance using tools like Google Analytics, identifying trends and presenting actionable insights to inform strategy.This role allows me to apply my digital marketing expertise in a strategic, client-focused environment, supporting brand growth while refining best practices in CRM, content, and e-commerce.
Education
Institute of Technology, Carlow
Bachelor of Science - BS, Digital Marketing with Analytics
Abbey Community College
Leaving Certificate
South East Technological University
Bachelor of Science - BS, Digital Marketing with Analytics
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