Aaron Miller

About Aaron Miller

I’ve spent 20+ years leading global category teams at Nike + Jordan, UA and Adidas — building footwear and apparel for- and with- legends like Michael Jordan, Ken Griffey Jr, Derek Jeter, Michael Vick, and Steph Curry. My passion is simple: create the world’s best product by combining authentic athlete insights with bold, consumer-driven design. Without compromise. Now, as Founder of SoleWorks, I help athletes, artists, and brands unlock their potential — shaping signature lines, scaling categories, and building the next generation of culture-defining ventures.My career has always centered on one thing: creating the world’s best product, fueled by authentic athlete insights and deep consumer connection. I’ve seen how inspired strategies and design can transform not just athletes, but entire markets. My specialty is blending both creativity with business acumen — guiding teams to uncover insights, create iconic product, and deliver scalable growth.Today, I bring the same passion, authenticity, and excellence that defined my work at the world’s biggest sports brands — now focused on helping new creators and brands build ventures that stand the test of time.

Experience

1. CEO Founder

   Soleworks, Inc

   Oct 2020 — Present

Education

• University of San Diego

  BA, Psychology, Business

  1988 — 1992

Skills

• Professional Mentoring
• Sporting Goods Industry
• Retail
• Product Development
• Sketching
• Product Design
• Athletic Footwear
• Tech Packs
• Brand Development
• Sales
• Trend Analysis
• Footwear
• Leadership
• Sourcing
• Trend
• Energetic Leader
• Fit
• Brand Management
• Cross-Functional Team Leadership
• Sportswear
• Marketing Strategy
• Team Leadership
• Strategy
• 3d Modeling
• Sporting Goods
• Consumer Insight
• Art Direction
• Executive Management
• Innovation
• Brand Strengthening
• Athlete Marketing
• Design Collaboration
• Outerwear
• Apparel
• Product Marketing
• Creative Direction
• Merchandising
• Manufacturing Productivity