Aaron Maglalang
Digital Operations & Integrations Associate
- Role
- Digital Operations Integrations Associate at Centerfield
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Aaron Maglalang
A results-oriented IT Analyst with experience in Full-Stack Software Development. Led…
Experience
Digital Operations Integrations Associate
Jun 2023 — Present
Utilize proprietary software tools to create, manage, and optimize client campaigns and offers.Facilitate marketing launches by owning tracking and attribution setup, including generating tracking links, configuring call tracking/ring pools, and setting up A/B tests.Collaborate cross-functionally with Marketing, Business Development, Design, Product, and Engineering teams to ensure on-time delivery of campaign assets and initiatives.Work with third-party tools such as Google Tag Manager to place tracking pixels, pull affiliate links, and manage related integrations.Monitor campaign performance metrics regularly; identify performance trends and proactively implement optimization strategies.Troubleshoot and resolve technical issues related to ad serving, tracking discrepancies, and campaign performance, coordinating with internal teams and external vendors as needed.Conduct rigorous QA checks to ensure the accuracy and functionality of ad creatives, landing pages, tracking pixels, and campaign settings prior to launch and throughout the campaign lifecycle.Build and manage basic API integrations to support marketing operations and tracking infrastructure.Provide support to digital operations team members for all tracking and attribution needs.
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