Aaron
👨🏻‍💻 E-Commerce & Digital Investment - Programmatic • 🎓 First-Gen • 👨🏻 COOP Alumnus • 🦅 NEIU Alumnus
- Role
- Associate, Programmatic at Openmind Part Of Wpp Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Aaron
Hi! I am a first-gen graduate from Northeastern Illinois…
Experience
Associate, Programmatic
Oct 2024 — Present · Chicago, IL, US
Manage programmatic campaigns end-to-end, ensuring budgets paced effectively and tactics were optimized toward performance KPIs across several retailer media networks and DSPs, including DV360, Amazon, The Trade Desk, and Walmart•Conduct detailed weekly campaign performance data on Excel, pacing checks, and audience refinements to drive stronger campaign outcomes and efficiency•Conduct weekly taxonomy checks and monthly billing/actualizations, ensuring data quality and billing accuracy•Review client creative assets to evaluate client needs and gather creative insights to help in reaching client goals•Partner with offshore partners via Wrike (IAS site trimming, blocklists), and attended vendor office hours to improve campaign accuracy and brand safety•Collaborate with planning, investment, operations, analytics, and vendor teams to align programmatic execution with broader media strategy•Monitor ASINs (Amazon Store IDs) to ensure products remain in stock, mitigating wasted impressions and maximizing ROASClient: PurinaBrands - Beneful, Cat Chow, Baby Chow, Dog ChowPreviously - ONE, Pro Plan, Pro Plan Veterinary Diets, Tidy Cats, Treats, Purina Brand, Partnership Marketing, PetivityPowered by WPP Media (formerly GroupM)
Education
COOP Apprentice
Digital Marketing, Cohort 415
2024 — 2024
Oakton College
Associate of Arts - AA
Northeastern Illinois University
Bachelor of Science - BS
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