Aaron Shaffer
- Role
- Executive Director, Analytics Innovation at General Motors
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Aaron Shaffer
Transformational data and analytics executive with a proven track record of building…
Experience
Executive Director, Analytics Innovation
Dec 2022 — Present
Education
Eastern University
Masters, Business Administration
Skills
- Google Adwords
- Marketing Strategy
- Advertising
- Integrated Marketing
- Experian Hitwise
- Hitwise
- Social Media
- Soasta
- Site Optimisation
- Marketing Communications
- Google Analytics
- Strategy
- Google Analytics Certified
- Tealeaf
- Copywriting
- Search Engine Marketing (Sem)
- Leadership
- Web Content Management
- Lyris Listmanager
- Social Networking
- A/B Testing
- Mailchimp
- Social Media Marketing
- Web Analytics
- Dreamweaver
- Sitespect
- E-Commerce
- Cem
- Comscore
- SEO
- Keynote Website Monitoring
- Analytics - Unica Netinsight, Google Analytics, Webtrends
- Business Analysis
- Unica
- Online Marketing
- Management
- Optimost
- Sem
- Web Analytics Implementation
- Webtrends Analytics
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