Aaron Klayer

About Aaron Klayer

Dynamic and results-driven marketing leader with extensive experience in digital marketing and measurement solutions. As the Senior Director of Optimize at Claritas, I specialize in cross-channel attribution and audience insights, helping clients unlock the full potential of their advertising strategies.I have a proven track record in leveraging data analytics and innovative technologies to enhance campaign performance and drive measurable growth. My expertise includes optimizing user experiences, implementing advanced measurement methodologies, and fostering collaborative partnerships across teams.With strong leadership, analytical, and project management skills, I thrive in fast-paced environments, navigating challenges with adaptability and strategic foresight. I am passionate about empowering clients to make informed decisions through actionable insights and effective optimization strategies.Technologically savvy, I am proficient in a range of tools, including AI/LLM tools and applications, Google Analytics, Salesforce, Jira, and more, ensuring I stay at the forefront of digital marketing trends and best practices.

Experience

1. Sr Director, Optimize

   Claritas

   Jan 2023 — Present

   As the Senior Director of Optimize at Claritas, I lead the strategic direction and execution of our measurement and optimization solutions, focusing on cross-channel attribution and audience insights. I work closely with our product, sales, and account management teams to develop innovative solutions that empower clients to enhance their advertising effectiveness and achieve measurable results.My role involves overseeing the integration of advanced analytics, machine learning, and data-driven strategies to ensure clients can accurately assess campaign performance and optimize their marketing efforts. I am passionate about leveraging our unique identity and device graph to deliver comprehensive insights that drive better decision-making and ROI for our clients.Through collaborative leadership, I strive to create an environment where our teams can thrive, continuously improving our offerings to meet the evolving needs of the advertising landscape. I am committed to positioning Claritas as a leader in the measurement and optimization space, driving growth and innovation for our clients and the industry as a whole.

Education

• Northern Kentucky University

  Bachelor of Science (B.S.), Business Management

  2009

Skills

• 3d Printing
• Client Expectations Management
• Strategic Planning
• Customer Service
• Account Management
• Public Speaking
• Customer Relationship Management (Crm)
• Crm
• Design
• Social Media Marketing
• Business Strategy
• Entrepreneurship
• E-Commerce
• Project Management
• Consulting
• Marketing
• Leadership
• Microsoft Office
• Sales
• Software as a Service (Saas)
• Team Management
• Social Media
• Enterprise Accounts
• Management
• Saas
• Marketing Strategy