Aaron Kettl
Sr. Principal Product Designer at Procore, building AI products for Construction
- Role
- Founder at Brandstack.Dev
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Aaron Kettl
I design products that make complex work feel simple.As a Senior Principal Product Designer, I’ve spent the last several years building enterprise-grade financial and operational software, leading platform redesigns, shaping global-scale brand systems, and crafting experiences used by millions of professionals worldwide. My work blends human-centered strategy, systems-level UX thinking, and rapid prototyping to validate ideas, reduce risk, and ship outcomes that matter.My experience includes contributing to the Vrbo global rebrand, evolving and influencing the Procore design system, and leading mobile & web experience strategy across field and office workflows. I’m passionate about mentoring designers, elevating craft, and using AI to meaningfully accelerate design and research processes.I thrive where product, strategy, and execution intersect — inside fast-moving teams solving real customer problems.
Experience
Founder
Jan 2025 — Present
Education
California College of the Arts
MBA in Design Strategy, Business Administration, Management and Operations
2011 — 2013
NewSchool of Architecture & Design
Bachelor of Architecture (BArch), Architecture
2005 — 2009
Skills
- User Experience
- Design Research
- Design Strategy
- Design Thinking
- Product Design
- Rapid Prototyping
- Experience Design
- Rendering
- Adobe Creative Suite
- User Experience Design
- Innovation
- Business Strategy
- Prototyping
- Graphic Communication
- Drawing
- Sketching
- 3d Visualization
- Entrepreneurship
- Business Model Development
- Digital Illustration
- Digital Fabrication
- Cnc Manufacturing
- Architecture
- Digital Rendering
- Awesomeness
- Rhino
- Ninja Skills
- Mobile Design
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