Aaron Gasperi

Principal Product Manager, Experimentation

Role: Principal Product Manager at Amazon
Location: Seattle, WA, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Aaron Gasperi

Product Management MBA with 14 years of experience leading build and launch of SAAS and enterprise software. Lean Innovation and growth marketing with extensive experience in persona creation, customer experience, loyalty marketing, shopper marketing, and mobile marketing.Specialties:• Technical Product Management• Systems Architecture• eCommerce Product Management (B2C, B2B)• Go-to market strategy and strategic planning• Lean Innovation, product market fit• Customer experience planning, persona development• Digital marketing, product marketing, content marketing for SaaS• B2B growth marketing, customer acquisition, building for scalePublic Speaking:2021: Culture of Experimentation, Etsy A/B Testing Conference 2016: Agile Marketing: Customer Value and Business Growth (American Marketing Association)2015: New Product Launch (American Marketing Association)2014: New Product Introduction: Velocity Zoom (Collaborate, MWLUG)2013: Innovation and New Product Introduction (Velocity Forum)2012: The Future of Connected TV (American Advertising Federation)

Experience

Principal Product Manager
Amazon
May 2025 — Present · Seattle, WA, US

Education

UMN Carlson School of Management
MBA, Marketing, Consulting
2008 — 2011
UMN Carlson School of Management
B.S., Marketing
2001 — 2004

Skills

Lean Innovation
Mobile Devices
Loyalty Marketing
Go-to-Market Strategy
Endorsements on Linkedin
Interactive Marketing
Product Marketing
Social Media Marketing
Software Product Management
Service-Oriented Architecture (Soa)
Product Launch
Brand Development
Segmentation
Web Analytics
Integrated Marketing
Customer Experience Management
Content Strategy
Marketing Strategy
Saas
Strategy
E-Commerce
Digital Transformation
Enterprise Software
Software Project Management
Crm
Agile Project Management
Product Management
Marketing Management
Email Marketing
Customer Insight
SEO
Agile Methodologies
Digital Strategy
Project Management
Mobile Marketing
Strategic Planning
Digital Marketing
Online Marketing
Business Strategy
Social Media

Contact information

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Current company

Amazon

Software Development · 10K employees · 2127 7th Ave., Seattle, WA, 98109, US

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

amazon.com

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