Aaron Felix
Assistant Vice President Marketing Investment, Agency Strategy & Operations at AT&T
- Role
- Assistant Vice President, Marketing Investment Planning and Agency Management at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Aaron Felix
With 4+ years as Assistant Vice President at AT & T, I lead marketing investment planning and agency management, overseeing approximately $2.8 billion in annual MarCom spend. I specialize in utilizing external benchmarks, marketing mix modeling, and analytics to optimize investment strategies and align spend with objectives and targets hike improving spend efficiencies. Leveraging proven expertise in corporate strategy, social influence, and people development, I empower teams to deliver impactful marketing solutions. Passionate about driving data-driven decisions, I focus on fostering strategic alignment and maximizing value for the organization.
Experience
Assistant Vice President, Marketing Investment Planning and Agency Management
Nov 2021 — Present · Dallas, TX, US
Spearheading total Marketing investment discussions across full company MarCom comprising of roughly $2.8B in annual spend applying insights from external benchmarks, mix analysis, and funnel insights. Transformed company General Ledger to map to Marketing Mix insights connecting investment levels to diminishing returns curves. •Leading Agency and Investment Planning teams with stewardship for over $2.5B in MarCom.
Education
Brigham Young University
Bachelor of Science (B.S.), International Corporate Finance
2004 — 2008
Indiana University - Kelley School of Business
Master of Business Administration (M.B.A.), Marketing, Corporate Innovation, Business Management
2013 — 2015
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