Aaron Drummond

WORK HISTORY

EDUCATION

ABOUT AARON DRUMMOND

Spent years hands-on building go-to-market strategies, launching ABM (read as ABX) programmes and digital marketing to drive adoption and growth for tech, SaaS and energy companies. Loved it. But now? Leading growth at ePass, working on public sector digital transformation by helping government teams, regulatory bodies and businesses adopt digital licensing across the UK, EU and US.Follow along if you\'d like, as I share what I\'m learning about growth, ABM, adoption and what actually works in complex B2G and B2B environments- Go-to-market strategies that reflect how people actually buy today (with proof)- Brand and product positioning that creates differentiation, even when it isn’t obvious- What actually works (and doesn\'t) when driving adoption in risk-averse, stakeholder-heavy environments- A flywheel approach to content creation any team can adopt- Account-based marketing programmes \'right sized\' for your company and team- Social-media strategy led by your people, not a “corporate” account- Creative thinking that breaks through the B2B-boring barrier- Client relationships centred on collaboration (had to get one buzzword in)- Data-driven campaigns, because guessing is getting expensive- Sales and marketing teams that actually talk to each other- A fight for marketing to have a seat at the table- Leadership that aligns teams around shared goals, usually, revenue- All rooted in the 4Ps principles of marketing. Fluent in marketing acronyms from ToFu and BoFu to ABM and CAC but I promise to speak human whenever possible