Aaron Drendel
Strategy & Planning | Marketing Data & Analytics | Marketing Mix Modeling | Agile Product Manager | Veteran
- Role
- Technical Product Manager - Marketing Data & Analytics at USAA
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Aaron Drendel
I thrive in a cross-functional, fast paced environment to solve business problems. I am…
Experience
Technical Product Manager - Marketing Data & Analytics
Jan 2022 — Present
Innovate USAA\'s marketing measurement strategy by transforming and future proofing its current technologies to allow timely optimizations, maximize return on marketing investment, and drive data-based business decisions• Extensive experience leading cross-functional Marketing teams focused on identifying measurement gaps, analytical strategy development, roadmap design, onboarding, and adoption of industry-best analytic tools• Serve as partner relationship manager for various vendors to include contracting, onboarding, change management, and compliance requirements• Agile Product Manager and strategist collaborating with MarTech, AdTech, IT, and Compliance across Paid Media, Paid Social, Direct Mail, Owned, Digital Video, TV, Search, and Display Marketing channels
Education
Universidad de Murcia
Master of International Management
Illinois State University
Entrepreneurship & Small Business Management
Northern Illinois University
MBA
Skills
- Account Management
- Sales Management
- Sales
- Customer Service
- Forecasting
- New Business Development
- Merchandising
- Negotiation
- Pricing
- Sales Operations
- Grocery
- Team Building
- Project Management
- Leadership
- Team Leadership
- Logistics
- Inventory Management
- Microsoft Office
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