Aaron Howell

About Aaron Howell

I’m a growth-focused marketing and operations executive with 20+ years of experience building and scaling enterprise growth engines across healthcare, technology, telecom, and consumer businesses.Across roles at DispatchHealth, DaVita, and Harbor Health, I’ve led $20M+ budgets, delivered $10M–$30M annual EBITDA impact, and built modern growth platforms that materially improve customer acquisition cost (CAC), lifetime value (LTV), and operational efficiency.My work centers on three pillars:1) Growth Strategy & Revenue AccelerationDesigning scalable growth engines across acquisition, digital, CRM, and lifecycle marketing to drive predictable revenue and sustainable scale.2) Analytics, Operations & Performance OptimizationBuilding modern measurement systems, marketing operations, and performance platforms that unlock step-change improvements in ROI, CAC, and EBITDA.3) Executive Leadership & Organizational ScalingBuilding high-performance teams, leading enterprise transformations, and partnering with CEOs, CFOs, and Boards to drive company-wide impact.Selected career highlights- Delivered $10M+ annual EBITDA improvement through enterprise growth and operational optimization- Reduced CAC 57% while scaling national healthcare acquisition- Led $130M acquisition integration including brand, PR, and growth strategy- Built enterprise analytics platforms linking digital engagement to clinical and financial outcomes- Managed $20M+ annual budgets across multi-channel growth ecosystemsI’m passionate about building teams, modernizing growth platforms, and helping organizations unlock their next stage of scale. Based in Colorado | Open to hybrid & remote executive leadership roles

Experience

1. Marketing Director

   Harbor Health

   Jan 2025 — Present · Austin, TX, US

   Director of Marketing for a high-growth value-based care and insurance startup building a closed-loop healthcare ecosystem- Led enterprise growth strategy across acquisition, analytics, website, and lifecycle marketing- Reduced CAC 30% through advanced segmentation and performance modeling- Led $130M clinic acquisition integration, including brand, PR, and growth roadmap- Directed $7M annual budget across growth marketing and analytics- Built KPI and ROI infrastructure supporting executive decision-making

Education

• Michigan State University

  Bachelor, Advertising

  2000 — 2004

Skills

• E-Commerce
• Marketing
• Online Advertising
• Ppc
• Mobile Marketing
• Online Marketing
• Analytics
• Sql
• Organic Search
• Google Analytics
• Project Management
• Mobile Devices
• Omniture
• Online Sales
• Sales
• Web Analytics
• Integrated Marketing
• Project Execution
• SEO
• Google Website Optimizer
• Cpm
• Digital Marketing
• Conversion Optimization
• Pay Per Click (Ppc)
• Email Marketing