Aaron Fraser
President @Project Archetype
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WORK HISTORY
President @Project Archetype
Vancouver, BC, CA
President and Creative Director, we are developing a tutorial series for YouTube on industrial design. With our initial focus on the automotive wheel industry, we will be broadening our reach over the coming months to include a broader take on industrial design in the consumer hard goods space as a whole.I am involved in all facets of the company from developing the strategic roadmap for our content, product design and development, alongside new client development, as well am working alongside my Co-Founder to develop our content portfolio from 0-1.
ABOUT AARON FRASER
I believe exceptional product design is born at the intersection of imagination, innovation, and purpose. As an executive leader in product development and strategic operations, I have spent well over a decade transforming vision into market-ready products that resonate deeply with users and redefine categories—from wheels to supercar enhancements to cutting-edge architectural systems.My approach blends design excellence with manufacturing acumen and cross-functional leadership, driving organizational growth through innovation, user experience, and market viability. I don\'t just manage development—I architect strategic operations that empower teams, accelerate ideas from concept to commercialization, and build the foundations for sustained competitive advantage.Whether launching high-impact products or scaling operational excellence, I bring a holistic perspective that bridges creative vision with executable strategy, ensuring every initiative delivers meaningful business results and lasting market impact.
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