Aaron Bledy

Director of Commercial Services @Unitus Community Credit Union

Portland, OR, US

Successfully led a team that achieved a 15% increase in credit card sales within the first year of implementing a targeted marketing campaign- Led the development, implementation, and sales of a competitive suite of commercial treasury management, payments, and receivables solutions to drive revenue growth. Collaborated with cross-functional teams to ensure client satisfaction and align products with business objectives- Drove business development activities to acquire new clients and educate them about the Credit Union\'s products and services. Leveraged market knowledge to identify growth opportunities and align strategies with profitability goals- Developed and executed annual product strategies, capital budgets, and operating plans. Utilized data analysis to make informed product enhancement recommendations and drive growth, penetration, activation, and usage- Collaborated with stakeholders to implement changes in products, marketing strategies, and sales aids. Served as the product owner and subject matter expert for commercial services, fostering strong relationships with vendors and ensuring compliance with industry regulations- Applied management principles and best practices to achieve credit union goals. Recruited and developed a high-performing team, providing coaching, feedback, and performance management.

Portland State University - School of Business

Bachelor of Science, Finance