Aaron Bledy
Director of Commercial Services at Unitus Community Credit Union
- Role
- Director of Commercial Services at Unitus Community Credit Union
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Aaron Bledy
Experienced professional with a proven track record of driving revenue growth through strategic product management. Skilled in analyzing market trends, competitor data, and customer behavior to develop product roadmaps that maximize profitability and enhance customer satisfaction. Demonstrated expertise in the Mobile and Online Technology field, with a focus on sales in various industries, including banking, debit and credit portfolio management, treasury/cash management, and fraud analytics.
Experience
Director of Commercial Services
Oct 2020 — Present · Portland, OR, US
Successfully led a team that achieved a 15% increase in credit card sales within the first year of implementing a targeted marketing campaign- Led the development, implementation, and sales of a competitive suite of commercial treasury management, payments, and receivables solutions to drive revenue growth. Collaborated with cross-functional teams to ensure client satisfaction and align products with business objectives- Drove business development activities to acquire new clients and educate them about the Credit Union\'s products and services. Leveraged market knowledge to identify growth opportunities and align strategies with profitability goals- Developed and executed annual product strategies, capital budgets, and operating plans. Utilized data analysis to make informed product enhancement recommendations and drive growth, penetration, activation, and usage- Collaborated with stakeholders to implement changes in products, marketing strategies, and sales aids. Served as the product owner and subject matter expert for commercial services, fostering strong relationships with vendors and ensuring compliance with industry regulations- Applied management principles and best practices to achieve credit union goals. Recruited and developed a high-performing team, providing coaching, feedback, and performance management.
Education
Portland State University - School of Business
Bachelor of Science, Finance
1996 — 1998
Skills
- Financial Risk
- Retail Banking
- Business Analysis
- Banking
- Vendor Management
- Risk Management
- Financial Services
- Underwriting
- Finance
- Loan Origination
- Credit
- Credit Analysis
- Mortgage Lending
- Consumer Lending
- Financial Analysis
- Credit Risk
- Commercial Banking
- Commercial Lending
- Mortgage Banking
- Portfolio Management
- Loans
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