Aaron A.
I help companies achieve innovation and growth through business technology and content strategy | 6x Microsoft MVP
- Role
- Associate Director at QKS Group
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Aaron A.
Strategic technology and content leader with 25+ years of experience driving digital transformation, leading diverse global teams, and bridging business strategy with innovative solutions. Adept at translating complex data into clear, actionable insights, engaging stakeholders at every level, and fostering collaborative, inclusive environments. Recognized Microsoft MVP for thought leadership and community impact. Known for curiosity, clarity, and a client-first mindset that consistently delivers measurable business outcomes.
Experience
Associate Director
Feb 2026 — Present
Conduct in-depth market and vendor research across the Marketing Technology (MarTech) and Sales Technology (SalesTech) transformation landscape. Analyze platforms including marketing automation, customer data platforms (CDPs), digital experience platforms (DXPs), CRM systems, campaign management tools, and AdTech solutions. Evaluate vendor capabilities, architectural models, integration ecosystems, and overall market maturity using structured research frameworks and proven assessment methodologies. Build a deep understanding of MarTech architecture, solution design, and implementation workflows—covering omnichannel orchestration, campaign execution, personalization strategies, data pipelines, and analytics enablement.Regularly engage with product vendors, system integrators, and enterprise customers through briefings, product demonstrations, and validation discussions to ensure research accuracy and real-world relevance. Collaborate with senior analysts to identify emerging technology trends, architectural shifts, and best practices shaping the future of MarTech. Through this work, support advisory and consulting engagements by delivering strategic insights on platform selection, integration design, data strategy, and enterprise architecture alignment.In addition to research and advisory responsibilities, partner closely with Sales and Account Leadership to align research priorities with market opportunities and client needs. Actively manage client relationships, ensuring consistent delivery quality, responsiveness, and measurable strategic value. Represent the organization in executive briefings, analyst interactions, and industry events, strengthening market visibility, credibility, and thought leadership within the broader technology ecosystem.
Education
CareSource University
Myers-Briggs Training
2016 — 2016
New Horizons Computer Learning Center
Data Modeling/Warehousing and Database Administration
2008 — 2008
edX
The Science of Everyday Thinking
2016 — 2016
edX
Analyzing and Visualizing Data with Power BI
2016 — 2016
CareSource University
Project Management
2015 — 2016
CRM University
Microsoft Dynamics CRM
2016 — 2016
CareSource University
Leadership Essentials: Building Your Influence as a Leader
2016 — 2016
CareSource University
Navigating Change
2016 — 2016
edX
Statistical Thinking for Data Science and Analytics
2016 — 2016
CareSource University
Certificate of Completion, Continuous Improvement - Six Sigma
2015 — 2015
edX
Inclusive Leadership Training
2016 — 2016
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