Aaron Amerling

Product & Brand Executive who identifies emerging market shifts, defines category narratives, and builds organizations to scale them.

Role
Mentor at Techstars
Location
San Diego, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Aaron Amerling

I don’t just manage brands; I architect the narratives that define entire categories.My career has been spent at the intersection of disruptive business architecture and high-level storytelling. Whether it’s serving as the first marketing consultant to GoFundMe during its initial growth stage, leading Marketing & Innovation at Voxox, or creating category-defining mHealth apps at GreatCall (Best Buy Health), my focus is on moving organizations beyond tactical \"order-taking\" toward market dominance.I bring a \"storyteller’s DNA\" to the executive suite—informed by writing for global IP like Nickelodeon’s Avatar: The Last Airbender and consulting on Oscar-winning films. Today, I apply that same narrative rigor to the next frontier of growth: Answer Engine Optimization (AEO) and the strategic integration of AI as a primary marketing channel.As a Techstars Mentor, I help AI startups navigate the \"zero-to-one\" phase, including orchestrating flagship customer acquisitions like Tony Robbins for Steno.AI.Core Focus: Category Design | Global Omni-Channel Strategy (Disney, Ubisoft, Dior)| AI-Driven Brand Discovery | Telecom & Mobile Ecosystems.

Experience

  1. Mentor

    Techstars

    Jan 2024 — Present

    Provide strategic growth and product-market fit guidance for high-growth startups, leveraging my background in category design to help founders navigate the transition from beta to market dominance.

Education

  • University of California, Santa Cruz

    Bachelor's degree, History

  • San Diego State University

    MA, Television, Film, Digital Media

  • University of California, Santa Cruz

    Bachelor of Arts (B.A.), Asian History

Skills

  • Marketing Strategy
  • Marketing Communications
  • Social Media Marketing
  • Social Media
  • Digital Marketing
  • Online Advertising
  • Corporate Branding
  • Brand Awareness
  • Copywriting
  • SEO
  • Video Production
  • Video Editing
  • Writing
  • Strategic Communications
  • Start-Up Consulting
  • Creative Strategy
  • Creative Direction
  • Entertainment
  • Broadcast Television
  • Mobile Devices
  • Mobile Applications
  • Mobile Marketing
  • Mobile Phone Apps
  • Lead Generation
  • Web Analytics
  • Email Marketing
  • Online Marketing
  • Sem
  • Direct Marketing
  • Advertising
  • Strategy
  • Marketing
  • Creative Writing
  • Business Development
  • Integrated Marketing
  • Content Strategy
  • Video
  • Digital Media
  • Brand Development
  • Product Development

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Aaron Amerling — Mentor at Techstars in San Diego, CA, US | Unifers