Aaron van Kuiken

About Aaron van Kuiken

Data-driven Sales Operations leader with over a decade of experience aligning sales strategy, technology, and analytics to accelerate growth. I specialize in building scalable sales processes, forecasting frameworks, and cross-functional collaboration to drive clarity, performance, and accountability across revenue teams.As Director of Sales Operations at CBTS, I lead sales planning, KPI design, Salesforce governance, and sales performance analytics. I\'ve successfully launched company-wide forecasting methodologies, designed and administered role-specific dashboards, and overseen GTM restructuring — including territory segmentation, quota setting, and incentive planning.My leadership style blends an operational mindset with an ability to partner across Sales, Finance, Product, and Marketing to ensure alignment from strategic vision to tactical execution.

Experience

1. CBTS

   Present

Education

• University of Virginia

  Bachelor's Degree, Linguistics

Skills

• Professional Services
• Information Technology
• Proposal Writing
• Publishing
• Leadership
• Proposal Management
• Business Intelligence
• Management
• Cloud Computing
• Solution Selling
• Account Management
• Research
• Sales Process
• Time Management
• Cold Calling
• Vendor Management
• Market Research
• Business Development
• Pricing Analysis
• Public Speaking