Aaron Tan
Senior Social Media @ Yahoo Sports (Former NFL)
- Role
- Social Media Manager at Yahoo Sports
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aaron Tan
Experienced digital marketer with a passion for sports and entertainment specializing in content marketing, brand strategy, and social media marketing. Creative storyteller who is also data-driven to help brands reach their full potential.Currently leading the full strategy and execution for Yahoo Fantasy\'s social media presence across all platforms, managing a direct report, and collaborating cross-functionally with marketing, product, and content teams to deliver impactful campaigns and drive audience growth.
Experience
Social Media Manager
Aug 2023 — Present · Playa Vista, CA, US
Lead content strategy and distribution on Yahoo Fantasy social media channels, ensuring alignment with brand objectives and audience engagement goals· Launched Instagram and TikTok accounts, introducing specialized new content optimized for these platforms· Work cross-functionally across the Yahoo Sports ecosystem with business intelligence, sales, marketing, production, editorial, product, and public relations to promote and maintain image of Yahoo Fantasy product and shows· Manage a direct report, offering strategic guidance to foster skill growth and ensure successful content execution· Oversee influencer strategy, identifying high-ceiling influencers and planning deliverables to maximize reach· Develop content franchises with sales team to achieve monetization through brand partnerships· Collaborate with creative and video teams to ensure graphics and videos are optimized for social· Execute content ideas with NFL players and celebrities for tentpole events including Super Bowl week· Administer management of livestreams of shows with thousands of viewers through Twitter, Facebook, and YouTube· Capture viral live social content at NFL and MLB games across the country to highlight behind-the-scenes access featuring players and celebrities such as Taylor Swift, Travis Kelce, Shohei Ohtani, and more· Create comprehensive social analytics reports utilizing Emplifi and Sprout, providing insights to optimize social performance· Present engaging decks to leadership stakeholders, effectively communicating insights and recommendations
Education
Loyola Marymount University
Bachelor of Business Administration - BBA, Marketing
2018 — 2022
University of Southern California
Master of Science - MS, Digital Media Management
2023 — 2025
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