Aaron Sylvia

About Aaron Sylvia

Boston based ecommerce expert with a passion for driving web store performance through testing and analysis.Over 7 years of hands-on experience with Adobe Analytics workspace, presenting KPI’s to senior leadership on a daily basis while also serving as team subject matter expert for training.Professionally trained in Adobe Target; responsible for designing, analyzing and testing all A/B tests & personalization efforts launched by three major retail sites.Consistently rated as \"exceeds expectations\" in annual reviews with strengths listed as \"paradoxical agile thinking, drive for results and approachability\".Strong track record for developing young talent with experience leading training workshops in the Adobe Experience Cloud, Oracle BCC, Oracle Experience Manager (XM), Excel, and dashboard automation.Naturally extroverted and personable, thriving in a workplace setting; founded a department wide “Fun Committee” to organize after work events for over 50 coworkers.

Experience

1. Senior Analyst Experimentation and Digital Analytics

   Ford Motor Company

   Nov 2023 — Present · Dearborn, MI, US

   Lead the design, launch and analysis of all major Revenue centric AB Tests for Ford and Lincoln Ecommerce, resulting in an annual net impact of over $50 Million dollars revenue gained backed by statistically significant data.Successfully orchestrated a \"do no harm\" soft launch of Ford and Lincoln\'s primary Ecommerce vehicle sales tools through AB Testing; resulting in the international adoption of a multi billion dollar sales platformContributed strategic insights towards over 180 A/B tests; actively working with more than 15 partner organizations from different business backgrounds, resulting in a user experience ranked by JD Power as #1 in Winter of 2024Regularly prepares and presents findings to Leadership and large audiences to showcase proven enhancements across Ecommerce.Identified Key Improvements in the Experimentation process to quadruple annual testing outputs from 20••••24 while reducing the inconclusive result rate to <2%Pilot the expansion and integration of AI within Ford\'s Ecommerce Analytics; developing approaches for Multi Arm Bandit Testing, LLM centric reporting efficiencies and automated hypothesis generation

Education

• Westfield State University

  Bachelor's degree, Business/Corporate Communications, International Relations

  2014 — 2018