Aaron Swanson
- Role
- Marketing Analytics Manager at Elevance Health
- Location
- Ventura County, CA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Analytics Manager
Jan 2014 — Present
End to end responsibility for forecasting, reporting, and analysis of eight-figure multichannel direct marketing spend across multiple lines of business. Assist with optimization of budgets to achieve sales goals and ROI objectives while meeting business constraints. Advise on statistical testing of results. Development of Tableau and Power BI dashboards. Use R, Python to build regression models and wrangle data.
Education
Georgia Institute of Technology
Master of Science - MS, Analytics
Colorado State University
Bachelor of Science - BS, Information Systems
Skills
- Healthcare
- Business Intelligence
- Budgets
- Process Improvement
- Cross-Functional Team Leadership
- Data Analysis
- Strategic Planning
- Leadership
- Project Management
- Business Process Improvement
- Strategy
- Business Analysis
- Management
- Product Development
- Team Leadership
- Account Management
- Analytics
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