Aaron Simril
Senior Director, Marketing at LendingTree
- Role
- Senior Director, Consumer Engagement at LendingTree
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Aaron Simril
I’m a Senior Growth and CRM leader with a proven track record of scaling lifecycle programs and launching new revenue verticals across high-performance marketing environments. My background spans Email, SMS, Lead Generation, Vertical Ownership, and full P&L responsibility.Currently, I lead the company’s SMS and email programs—channels I built from the ground up to drive engagement, retargeting, and measurable lifts in Variable Marketing Dollars (VMD). These efforts directly contributed to broader call center and performance gains across the business.Prior to that, I launched multiple PPC-driven verticals from scratch—owning team leadership, funnel design, marketing strategy, sales enablement, and account management. I worked cross-functionally across design, tech, and business development to create scalable, profitable channels.Earlier in my tenure, I led the Home Insurance vertical to a 3x increase in VMD by aligning sales, product, and analytics around a clear go-to-market strategy and performance model.What sets me apart is my ability to operate across both execution and leadership:I build high-impact programs that tie directly to revenue and optimal VMD.I lead new initiatives with full ownership—from concept to monetization.And I bring a builder’s mindset to every challenge—whether in lifecycle marketing or market expansion.I’m passionate about scaling programs, developing teams, and turning marketing performance into lasting business growth.
Experience
Senior Director, Consumer Engagement
Mar 2022 — Present · Seattle, WA, US
Built and scaled SMS and Email programs, enhancing monetization efficiency and call volume conversion. • Drove cross-channel lifecycle marketing strategy, overseeing audience targeting and funnel optimization.
Education
East Texas A&M University
Master of Business Administration - MBA, Marketing/Marketing Management, General
University of Washington
Bachelor of Science (B.S.), Biology/Biological Sciences
2006 — 2010
Skills
- Customer Service
- Leadership
- Data Analysis
- Social Media
- Account Management
- Online Marketing
- Lead Generation
- Marketing Communications
- Social Media Marketing
- Marketing Strategy
- Email Marketing
- Quantitative Research
- Search Engine Marketing (Sem)
- Management
- Sales
- Online Advertising
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