Aaron Serrao
Vice President, Audience Development
- Role
- VP, Audience Development at Hearst Autos
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
VP, Audience Development
Jan 2020 — Present
Oversee audience development and digital monetization strategies for the largest Automotive vertical in the US. Responsibilities include SEO, partnerships / biz dev and digital revenue strategies (display advertising, commerce, direct response and integrated marketing).
Education
University of Washington
BA
Skills
- Product Marketing
- Analytics
- Ppc
- Google Analytics
- Search Engine Optimization (SEO)
- Social Media Marketing
- Google Adwords
- Online Marketing
- Online Advertising
- Email Marketing
- Sem
- Marketing
- Strategic Partnerships
- Salesforce.com
- Digital Marketing
- SEO
- Digital Media
- Social Media
- Web Analytics
- Integrated Marketing
- Behavioral Targeting
- Advertising
- Lead Generation
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