Aaron Rothman
Director of Product Management @Electronic Arts (EA)
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WORK HISTORY
Director of Product Management @Electronic Arts (EA)
Redwood Shores, CA, US
EDUCATION
University of Michigan
Masters, Information Technology
University of Michigan
BS, Statistics
SKILLS
ABOUT AARON ROTHMAN
Product Management Director with 19 years of experience leading strategy and execution for large-scale consumer platforms (billions of users/devices) and online advertising systems. Proven ability to drive significant user engagement, revenue growth, and innovation by leveraging Generative AI/ML and building high-performing product teams (20+ PMs, 250+ Engineers). Expertise spans mobile ecosystems, search, algorithmic recommendations, ad tech, and cross-functional leadership across global organizations.Areas of ExpertiseProduct Strategy & Vision: Roadmapping, Go-to-Market (GTM), Competitive Analysis, Lifecycle ManagementLeadership & Management: Team Building & Mentoring (20+ PMs), Org Design, Cross-Functional Leadership (Eng, UX, Sales, Marketing, Legal, Ops), Stakeholder ManagementDomain Knowledge: Mobile Platforms (Android), Consumer Platforms (Billion+ Users), Online Advertising (AdTech), Search & Discovery, Algorithmic Recommendations (GenAI/ML), CRM & Workflow ToolsTechnical Acumen: Generative AI/ML Applications, Mobile Application Development Concepts, Ads Quality & Optimization, Privacy & Compliance, UI/UX Design Principles, Data Analysis & Analytics, Search Quality MetricsExecution & Growth: Product Launches (150+), User Growth & Engagement, Revenue Growth, A/B Testing & Experimentation
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