Aaron Dsouza
Programmatic Analyst @PHD
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WORK HISTORY
Programmatic Analyst @PHD
Toronto, ON, CA
EDUCATION
St. Andrew's College of Arts, Science and Commerce
Bachelor of Mass Media, Mass Communication/Media Studies
Humber Polytechnic
Postgraduate Degree, Marketing Management
York University
Postgraduate Degree, Digital and Content Marketing
ABOUT AARON DSOUZA
Efficient Marketing Specialist with 2+ years of experience in organic marketing and advertising. I help companies reach the right demographic and have help them increase their website traffic by 50% YoY- Monitored campaign KPIs to drive continuous improvement in our organic campaigns by using tools like Excel and Ahrefs, leading to a 25% increase in click-through rates for my clients in six months- Optimized landing pages for my clients by identifying common keywords by using tools like Google Search Console, leading to a 20% improvement on time spent on client\'s site- Communicated with businesses and successfully negotiated media, OOH and billboard sponsorships, leading to an increase in revenue by 10% compared to previous years in our college festival.I love to apply my organic experience to help clients improve their KPIs and reach their yearly goals to take their businesses to a new level. I\'m currently looking for opportunities in the Programmatic or paid social industry.In my free time, you can catch me watching/playing sports or trying other hobbies like cooking!I would love to talk about how I can contribute towards making your business better, let\'s connect!
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