Aaron Pitts

About Aaron Pitts

I lead teams to produce expressive brand storytelling that resonates internally and reverberates externally. I’m a creative director that designs memorable moments that elicit stronger emotions, deeper interactions, and more effective actions. More aha, and Using human-centered design, I seek to understand customer motivations – across keynote content, online interactions, experiential activations, social content, brand graphics and motion. A self-starter optimist that leads with visions of ‘what if’ and ‘why not,’ I love to inspire, collaborate, and coach teams to find the ‘aha’ moments that help solve big problems. Over the past 20+ years working agency and client side, I’m proud to have helped produce memorable experiences for some of brightest brands, including Microsoft, Salesforce, Bill Gates, Nestlé, and MIT. Every audience, every project is a unique opportunity to build brand love - and have some fun along the way. Let’s dream up something wild together!

Experience

1. Executive Creative Director, Events & Experiences

   Microsoft

   Mar 2017 — Present · Seattle, WA, US

   I lead, inspire and collaborate with creative teams executing digital, in-person and hybrid event experiences. I focus on key deliverables across keynotes, brand strategy, media production, experience design, user research, digital platforms, brand visual systems, and user-generated content experiences.Working to create a creative culture of cross-team collaboration, I work to model everyday inclusion, curiosity, and openness to diverse, unexpected ideas. I coach colleagues by deeply listening, leveraging strengths, sharing praise, and taking care for their success. Delivering impactful results, with event growth of 1M+ engaged viewers, 200M social impressions, 225 countries represented, 100k new customer leads - all to deepen customer relationships and nurture love for one of the top Brands in the world.

Education

• Iowa State University

  BFA, Design

  1999 — 2002