Aaron Pickering

About Aaron Pickering

Public Relations Coordinator with 6 years of experience in brand strategy and development. Skilled in executing high-impact events, social media strategy, and creative campaigns that drive brand recognition and engagement across multiple locations.Passionate about leveraging digital advertising and content creation to advance into fashion, retail, and entertainment branding.

Experience

1. Public Relations Coordinator

   Piedmont Plastic Surgery & Dermatology

   Jan 2025 — Present

   Planned and executed brand-aligned events, experiential campaigns, and multi-office marketing strategies across 11 locations, resulting in significant gains in brand recognition and patient engagement.Directed branding initiatives and managed external partnerships, ensuring seamless collaboration and timely, high-quality campaign execution.Acted as the creative liaison between 50+ providers and the marketing team to maintain consistent messaging and alignment across all locations.Designed and distributed a monthly email newsletter reaching patients (avg. open rate 25%) and developed 11 targeted billboard campaigns, strategically boosting brand awareness and capturing new market segments.

Education

• Blythewood High School

  High School Diploma, General Studies

  2014 — 2017

• University of South Carolina Aiken

  Marketing/Marketing Management, General

  2017 — 2018

• Coastal Carolina University

  Bachelor of Science - BS, Marketing

• University of North Carolina Wilmington

  Master of Arts - MA, Intergrated Marketing Communications