Aaron Parker

About Aaron Parker

Experienced CPG Sales Leader with extensive skills in team building, leading large sales teams, analytics, business development, account management and all intermediary steps. Increased business acumen in sales teams through training, coaching, and accountability. Led development of sales programs for Publix, Walmart, Grocery, Club and C&G channels resulting in significant volume increases and share gains. Specialties: Mentoring and People LeadershipPeople growth and developmentLeading cross-functional teamsStrategic Sales Account ManagementStrategy Development and Planning Merchandising and Product Innovation

Experience

1. Sales Strategy & Planning - Dollar and Hard Discount Channels

   Frito-Lay

   May 2021 — Present · Charlotte, NC, US

   Leverage knowledge of the sales processes, operations, key retail customers, and market trends to shape and implement effective sales strategies to drive growth and win share.• Lead development of annual Joint Business Planning process by integrating marketing initiatives, DSD/Warehouse/eCommerce sales capabilities, and retailer feedback from Discovery meetings to develop channel growth framework materials to be presented during Big Bets• Consult with and coach Sales KAMs to develop and present effective selling presentations by leveraging insights and capabilities from IRI and secondary research providers. Recent results include gain of +4’ gondola space at Family Dollar for Permissible skus and securing alignment with Aldi to expand product assortment for Core and HBU skus• Engage with Growth Office, FLNA Strategy, Finance, and eCommerce Teams to develop and share key selling materials with Sales via Wired 2 Win workshops, Retail Sales Calls, Growth Forum, and retailer specific projects• Provide strategic feedback to brand marketing during channel development reviews, which has resulted in continued development of Gamesa DSD distribution pilot and 2022/23 innovation focus areas for Bakenets, Rold Gold, and Nut Harvest

Education

• Siena University

  B.S., Marketing Management

  1993 — 1997

• Fordham Gabelli School of Business

  M.B.A., Marketing

  2003 — 2007

• Centre d'Etudes Franco-Amercain de Management

  Marketing, International Business

  1996 — 1996

Skills

• Prospace
• Brokers
• Ac Nielsen
• Consumer Products
• Key Account Management
• Fmcg
• Sales Process
• Nielsen
• Qualitative Research
• Business Objects
• Qualitative Market Research
• Competitive Analysis
• Category Management
• Sales Presentations
• Merchandising
• Negotiation
• Sales Management
• Strategy
• Business Analysis
• Microsoft Office
• Sales
• Syndicated Data Analysis
• Iri
• Cross-Functional Team Leadership
• Food & Beverage
• Shopper Marketing
• Wal-Mart
• Analytics
• Data Analysis
• Business Strategy
• Consumer Insights
• Quantitative Research
• Leadership
• Customer Insight
• Spectra
• Program Development
• Management
• Presentation Development