Aaron Norman
Lead Product Designer @Entain
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WORK HISTORY
Lead Product Designer @Entain
London, GB
Manage, lead, and mentor a global team of Product & Content Designers, providing guidance, and feedback, and fostering a collaborative design culture- Ensure and set objectives such that designers understand expectations supporting them to develop in needed areas- Support to align everyone in the team to their relevant career plans- Collaborate and ensure coordination between teams in a cross-functional set-up, ensuring experience improvements & additions align with pillar & broader UX strategies- Ensure designers understand expectations, timelines, and outcomes, supporting them to remove blockers- Oversee the conception, creation, implementation, and refinement of user research methods to support the optimization of player engagement- Develop on-brand designs that delight our customers and enhance the appeal of the game- Implement player-centric design methodologies, ensuring design decisions are rooted in deep player insights, feedback, and best usability practices- Leverage player feedback, data analytics, industry trends, and competitive analysis to inform design decisions and continuously enhance player experiences- Collaborate with developers, artists, and stakeholders to ensure seamless integration of design concepts and maintain design consistency- Stay at the forefront of the latest UX trends, technologies, and advancements within and outside of the gaming industry, driving innovative design concepts- Help develop a culture of design thinking and innovation throughout the organization, encouraging creative problem-solving and the development of player-centric solutions- Ensure adherence to relevant best practices, brand guidelines, and design system framework- Uphold the highest standards of integrity, ethics, and professionalism in all UX design activities.
EDUCATION
Brunel University of London
Bachelor's Degree, Multimedia Technology and Design
Kingston University
1 Year, Entrepreneurship and Management
SKILLS
ABOUT AARON NORMAN
Experienced Product Designer with over 12 years’ experience working in the Tech industry, Working with multinational brands such as Tesco, Deutsche Bank, M&S, William Hill, the AA, etc. Giving me a wealth of knowledge when creating products. This has helped my clients hit 1# spots in the app stores and gain recognised awards in their industries. I have mastered the ability to incorporate the user experience at the forefront of all my designs and maintain these standards with the team around me. Creating intuitive design which hold core UX and UI principles.
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