Aaron Nichols

About Aaron Nichols

I\'m an award-winning marketer, sales communications trainer, thought leadership PR expert…

Experience

1. Research and Policy Specialist

   Exact Solar

   Sep 2023 — Present

   We\'ve taken an uncommon approach to marketing at Exact. Rather than going door-to-door and using high-pressure sales techniques, we\'ve leaned on giving homeowners great information and letting them make the best choice for their home. Rather than leaning exclusively on keywords, we\'ve talked to our best customers about their journey and why they chose Exact Solar. Using their stories, we created content that is well-researched, deeply informative, and honest. I\'ve interviewed Exact\'s ideal customers and written more than words of in-depth solar content that not only drives organic traffic but also gives the sales team a resource to refer prospects to. It\'s working.In a time when the public\'s trust in solar companies is at an all-time low, Exact has more than 400 verified five-star reviews. Most of our customers come from word-of-mouth. When a lot of solar companies are using AI to create \"spray-and-pray\" content that Google is cracking down on, Exact\'s organic traffic is steadily ticking up. In a world saturated with solar companies that put profit over people and cause irreversible damage to people\'s homes, Exact is leaning on quality and honesty. I represent Exact Solar with pride and without hesitation.

Education

• Colorado State University

  Bachelor of Education (B.Ed.), English Language and Literature, General

• Antiguena Spanish Academy

  B2 Fluency Certificate in Spanish , Spanish Language and Literature

• Front Range Community College

  Associate of Arts (A.A.), English Language and Literature, General

  2013 — 2015